Expertise
Effective research comes from using established techniques in new and innovative ways. We don’t believe that anything is ever black or white – which is why we only provide bespoke research solutions, tailored to your business objectives and actionable, strategic outputs that are designed specifically for you.
Shopper research helps to understand the customer journey from planning through to purchase; looking at the role of influencers, in-store experience, the competitive set, POS / on pack messaging, at fixture decision making as well as both functional and emotional triggers to choice.
We like to be involved as early as possible in any development work – whether that’s creative development or a new product. We know it’s easy to move full steam ahead into creating campaigns and use consumers to evaluate them when that work has been done but we think it’s most useful to establish the consumer needs earlier on. When it comes to Creative Development we have honed some guiding principles that we use to shape our approach that avoid hot housing, ensuring we capture the spontaneous gut response and help develop ideas, rather than kill them off.
Growing in popularity, consumer closeness events provide businesses with the opportunity to better understand the customer voice. By bringing together stakeholders with consumers, experts and influencers, these events allow key decision makers to hear directly from their target audience as well as provide the opportunity to ask the questions that keep them awake at night. We think it’s important that any consumer closeness research is fun and engaging for both consumers and stakeholders.
The youth market is undeniably a core target demographic for most FMCG companies particularly in a world of ever expanding technology. Talking to teens requires expertise and Full Colour Research have worked extensively to engage with this audience and realise their views with a number of dynamic and insightful research solutions.
Ideal for developing a broad picture of consumer experience, our Quantitative research utilises a number of methods to capture data which can be used to evaluate an opportunity, identify trends, understand behaviours, highlight potential and identify winning ideas. We believe that through using intuitive methods of data collection we get the best results and our experience is that you get most from research when you utilise both qual and quant methodologies together to ensure you understand both the ‘what’ as well as the ‘why’
Companies and brands are no longer confined solely to national markets and are increasingly looking for a global view. In recognition of this, Full Colour Research is able to provide multi-region research, taking care of the all-important logistics to provide insight, regardless of geography. We work with trusted partners around the globe and where possible recommend that a member of our team travels to the market to brief our partners in person, oversee the research process and spends some time immersing themselves with local retailers to familiarise themselves with the competitive set.
Launching a new product represents the largest investment of time and resources any business can make. For this reason it’s essential that it’s done with the best and most informed thinking. Our research techniques can be used to test appeal amongst the market and provide valuable feedback to ensure any launch is informed with evidence based research and insight. We also have a range of collaborative techniques, working with creative consumers, industry experts, as well as your stakeholders to help generate early stage ideas.
Full Colour Research can help to build, establish or manage online communities – running from one week to one year, we work hard to ensure participants remain active and engaged. We work closely with your team to establish the key business issues and encourage you to dip in and talk to you community as and when a new question arises.
Shopper research helps to understand the customer journey from planning through to purchase; looking at the role of influencers, in-store experience, the competitive set, POS / on pack messaging, at fixture decision making as well as both functional and emotional triggers to choice.
We like to be involved as early as possible in any development work – whether that’s creative development or a new product. We know it’s easy to move full steam ahead into creating campaigns and use consumers to evaluate them when that work has been done but we think it’s most useful to establish the consumer needs earlier on. When it comes to Creative Development we have honed some guiding principles that we use to shape our approach that avoid hot housing, ensuring we capture the spontaneous gut response and help develop ideas, rather than kill them off.
Growing in popularity, consumer closeness events provide businesses with the opportunity to better understand the customer voice. By bringing together stakeholders with consumers, experts and influencers, these events allow key decision makers to hear directly from their target audience as well as provide the opportunity to ask the questions that keep them awake at night. We think it’s important that any consumer closeness research is fun and engaging for both consumers and stakeholders.
The youth market is undeniably a core target demographic for most FMCG companies particularly in a world of ever expanding technology. Talking to teens requires expertise and Full Colour Research have worked extensively to engage with this audience and realise their views with a number of dynamic and insightful research solutions.
Ideal for developing a broad picture of consumer experience, our Quantitative research utilises a number of methods to capture data which can be used to evaluate an opportunity, identify trends, understand behaviours, highlight potential and identify winning ideas. We believe that through using intuitive methods of data collection we get the best results and our experience is that you get most from research when you utilise both qual and quant methodologies together to ensure you understand both the ‘what’ as well as the ‘why’
Companies and brands are no longer confined solely to national markets and are increasingly looking for a global view. In recognition of this, Full Colour Research is able to provide multi-region research, taking care of the all-important logistics to provide insight, regardless of geography. We work with trusted partners around the globe and where possible recommend that a member of our team travels to the market to brief our partners in person, oversee the research process and spends some time immersing themselves with local retailers to familiarise themselves with the competitive set.
Launching a new product represents the largest investment of time and resources any business can make. For this reason it’s essential that it’s done with the best and most informed thinking. Our research techniques can be used to test appeal amongst the market and provide valuable feedback to ensure any launch is informed with evidence based research and insight. We also have a range of collaborative techniques, working with creative consumers, industry experts, as well as your stakeholders to help generate early stage ideas.
Full Colour Research can help to build, establish or manage online communities – running from one week to one year, we work hard to ensure participants remain active and engaged. We work closely with your team to establish the key business issues and encourage you to dip in and talk to you community as and when a new question arises.
